3) Website or blog content:
What is website content?
Website content writing is the most effective, cost efficient and all around best marketing strategy to drive more traffic to your website, leads and sales. The key in content writing is to understand the results are directly connects to the quality of your content.
The content of your website or blog is very important for good SEO, a good content is the king of SEO. You need to know exactly what is the purpose of the content and what your writing is.
You also need to decide exactly who your audience is that you are writing for. The strategy here is to create an amazing content that fills the needs of this group, so that you could establish yourself as an authority in the SEO space.
Tips for writing good website content:
- Keep it clear, concise, focused and to the point:
Your potential customer found the content of your website for a reason, whether through a search engine or spotting a link the got their attention. Their goals is to learn more about the subject you headlined and you owe it to them to provide it.To do this, your content must be focused on subject as possible, so don’t glaze on subjects that aren’t essential to the main point. Just as important is your ability to keep it clear and concise, one way to do it is to remember to keep your paragraph short for easy scanning.Humans are built to embrace success, it’s the same reason video games are designed with lots of achievement at the start, it creates an addiction.Your content is the same way, with each paragraph, the reader gains a subconscious feeling of victory driving them to the finish.Speak with your natural voice and everyday conversation, the readers would want to read in an easy way, they are not reading a book. So, forget what you learnt in school and be as easy going in your writing as a normal conversion.
- Edit, Edit and Edit:
Divide your writing into phases, the first phase is to read everything, did you hit all the points you wanted to cover? Identify the issues and fix them from the top down. Also insure the length matches the depth of content, if you find your content getting fluffy you may need to cut some sections of the text. In the end this will make your writing throughout.
Next phase is to read the text out load and see where this gets too wordy, most people sub-vocalise, meaning they are reading the words load in their head, which makes breaks of the words obvious.Lastly, double check your spelling, grammar and voice, safe this for last since you will be editing most of the text in the 2 steps before and you don’t want to miss something. Keep the tone of the article consistent and use the proper words that match the meaning of the sentence e.g Their, There and They’re.
If you find yourself editing more than you typed, then writing the content in the old fashion, using pen and paper, as writing takes longer than typing, this forces the brain to slow down and put more thought in the text, which may be a key in turning high quality material.
- Make the content actionable:
Talking about your success is fine, but what your customers really want to know is how they can do it too. By creating actionable content, you are giving your audience things they can try immediately, this will make them come back for more information, and get interacting more with the content of your website.A good way to do this is to create lists or highlight key tasks in your content to help the reader specifically identify what they need to do.This also gives them a reason to return to your article when they run with a similar issue later down the road. This is also one of the simplest ways to get more people to subscribe to your newsletter or purchase any informational products, it builds trust because you have given them tasks they can try for themselves in order to experience immediate results, and nothing sales like positive results.
- Add images:
Images can take a decent post and make it great, the key in shareable content is to find a relate-able image. Using stock images for the sole purpose of using images it may look better than completely text based piece of content, but it’s pointless if it doesn’t benefit the reader.For example, don’t use images of computer when you are talking about technical issues, instead use an image of a person pulling their hair out.When you find images that have emotional appeal, your customers, more likely in the same position will better to relate to your content.Lastly, try to create our own images and graphics and make them tailor made for your content rather than using stock images.By having graphics and images paired with your content, you offer materials that is easier to read and understand.Articles with images get 94% more views than articles without, that’s a large percentage to pass out.
- Provide answers:
No one wants to leave with more questions before reading your article, again people are on your website for a reason. Remember, with your headline, you made a promise to answer all their questions, so you need to be sure that your content provides the answers they are looking for.If you are having trouble knowing whether you have efficiently answered their questions or not, try reading your content from a potential customer’s prospective and think of questions they may ask. It can be difficult to explain to a beginner a topic you a lot of knowledge in, but by putting yourself in their shoes, you can eliminate a lot of issues.
These tips might sound simple, that’s because they are. Writing great content isn’t reserved for writing great books of our generation. It’s attainable to anyone who focuses on the basics and can get pen to paper, or hands to keyboard.