What is SEO?
SEO stands for “Search Engine Optimisation”. It is the process of getting traffic from the free search results on search engines.
There are a lot of websites and blogs exist all over the world, every website or blog will be related to something, such as website or blogs. Every website or blog include content that help Google understand what website related to what. When we search for anything then it shows you related websites or blogs of our search result.
Who is SEO for?
Who is SEO for?
Many small business owners wonder why do i need SEO, the answer is simple, people search all day everyday for billion of subjects. That’s right Google’s process is 3.5 billion search queries each day.
SEO helps put your website in front of people when these Internet searches happen, this is helpful for your business for two reasons.
The first reason is, it gives you the opportunity to answer customers questions. Many people research products and services before they buy something, they want to know about quality, prices and various options. They also want to know how their service or product will satisfy what their paying points.
Why don’t they get those answers from you?
By being present in the research phase, you will establish your company in your searcher’s mind, turning potential customers into real customers. Don’t miss out on that opportunity!
The second reason is, by getting your product or service to show up first when customers search to buy, this helps to put your website in front consumers in much organic and natural way.
Remember 95% of people stay on page 1 of their Internet search, that’s a lot of money for businesses on page 1 and not a lot for everyone else. So when someone searches for a service or product you provide, your website needs to show up before your competitors. SEO is the purest form of direct marketing, people search and you are there to fill the need. No flashy ads or sales cliches, just your website ready and waiting to serve the customer.
Hopefully you started to see how SEO helps your business, but simply having a website and selling great products or providing great services, doesn’t guarantee that you will out rank your competitors in the search results. That’s why you need SEO, your website must be built to cater the search engines, and your website must have strong reputation online.
SEO helps your website satisfy both of these requirements and helps show search engines that you’re worth putting on page 1. A solid SEO strategy can take your website from being on page 100 to page 1, infinitely increasing your chances of being found by potential customers. Doing proper SEO will take consistent effort, continual monitoring and constant refining.
To conclude, SEO is for people who own a website and want their website to rank towards page 1 on Google, but they don’t want to spend a lot of money by paying for advertisements such as Pay Per Click or Ad Words.
White Hat SEO
What is White Hat SEO? (Organic SEO)
White Hat SEO or Organic SEO is a method or technique that search engines recommend as part of a good design. This might take a long time for older domain names up to 6 months, but it takes even longer for new domain names.
These methods and techniques when used on a website or a blog post, take into count the user experience and content quality for your reader. That’s why White Hat SEO is the kind of SEO method preferred and recommended by anyone in the industry.
White Hat SEO is not a method or technique that can be caught out, because it’s simply abides by all guidelines that search engines lay out for webmasters and content creators.
Simply, White Hat SEO caters to the human audience instead of how the search engine interprets the content of the website, which is ultimately what all search engines want us to do with the website content that we produce.
White Hat SEO requires more time and effort to be invested for any good results, and these methods are typically future proof and will yield you results in the long run.
Black Hat SEO
What is Black Hat SEO?
Black Hat SEO method is when a method and strategy targeted at directly improving the search engine rank of your content with no regard for how good the overall user experience is when the content is viewed.
Black Hat SEO methods will yield fast results as they often exploit a way that the search engine determines where web pages rank, but this is normally at the expense of overall quality.
Search engines improve the way they rank content and leave behind flawed ways in which Black Hat SEO is done, this results in a very short life span of a page or website ranking highly from black hat SEO methods.
Points to consider for SEO
What are the points to consider for SEO?
There is a number of important points and sub points to consider when doing SEO, all these points have to work together to achieve excellent results for organic SEO for your website.
What is Hosting?
The first step, is to find a good web hosting. A web hosting company will store your website and files on their servers and deliver it to readers and customer browsers.Your web hosting should be reliable, SEO friendly, fast and scalable. A good website hosting will allow Google to call it effectively.
There are a number of web hosting servers and different companies offering different packages, some of these packages are free to host. However, since there are free, they might be slow, limited bandwidth per month and some features are no available such as WordPress, all which will effect the performance of your website.
- Website or blog design
What is website or blog design?
Web design is divided into two parts, the front end and the back end of web design. A lot times the back end is more classified as web programming and not so much web design, but nonetheless, it’s great to know both sides not such to be a designer or programmer. Usually it’s better to know how to design but then also how to program it.
- Front end web design:
- HTML – Is your base and it contains a listing of all the elements that is going to be on your page.
- CSS – Styles your page and tell the browser e.g. make the text red, the size of the font, bold, underline, italic and so on.
- Back end web design:
It’s more classified as the programming bit behind the seen “Web Programming”, this uses programming languages such as PHP.
- PHP – Can do make many different virtual function, for example, it can validate the form, store data to a database and create new pages within the website. So, it’s the back bone of any website.
So, when you put all of them together, it is not really bad as it seems because you have little bits and pieces that form this whole big thing when put together.
- Front end web design:
- Website or blog content
What is website or blog content?
Website content writing is the most effective, cost efficient and all around best marketing strategy to drive more traffic to your website, leads and sales. The key in content writing is to understand the results are directly connects to the quality of your content.
The content of your website or blog is very important for good SEO, a good content is the king of SEO. You need to know exactly what is the purpose of the content and what your writing is.
You also need to decide exactly who your audience is that you are writing for. The strategy here is to create an amazing content that fills the needs of this group, so that you could establish yourself as an authority in the SEO space.
Tips for writing good website content:
- Keep it clear, concise, focused and to the point:
Your potential customer found the content of your website for a reason, whether through a search engine or spotting a link the got their attention. Their goals is to learn more about the subject you headlined and you owe it to them to provide it.To do this, your content must be focused on subject as possible, so don’t glaze on subjects that aren’t essential to the main point. Just as important is your ability to keep it clear and concise, one way to do it is to remember to keep your paragraph short for easy scanning.Humans are built to embrace success, it’s the same reason video games are designed with lots of achievement at the start, it creates an addiction.Your content is the same way, with each paragraph, the reader gains a subconscious feeling of victory driving them to the finish.Speak with your natural voice and everyday conversation, the readers would want to read in an easy way, they are not reading a book. So, forget what you learnt in school and be as easy going in your writing as a normal conversion.
- Edit, Edit and Edit:
Divide your writing into phases, the first phase is to read everything, did you hit all the points you wanted to cover? Identify the issues and fix them from the top down. Also insure the length matches the depth of content, if you find your content getting fluffy you may need to cut some sections of the text. In the end this will make your writing throughout.
Next phase is to read the text out load and see where this gets too wordy, most people sub-vocalise, meaning they are reading the words load in their head, which makes breaks of the words obvious.Lastly, double check your spelling, grammar and voice, safe this for last since you will be editing most of the text in the 2 steps before and you don’t want to miss something. Keep the tone of the article consistent and use the proper words that match the meaning of the sentence e.g Their, There and They’re.
If you find yourself editing more than you typed, then writing the content in the old fashion, using pen and paper, as writing takes longer than typing, this forces the brain to slow down and put more thought in the text, which may be a key in turning high quality material.
- Make the content actionable:
Talking about your success is fine, but what your customers really want to know is how they can do it too. By creating actionable content, you are giving your audience things they can try immediately, this will make them come back for more information, and get interacting more with the content of your website.A good way to do this is to create lists or highlight key tasks in your content to help the reader specifically identify what they need to do.This also gives them a reason to return to your article when they run with a similar issue later down the road. This is also one of the simplest ways to get more people to subscribe to your newsletter or purchase any informational products, it builds trust because you have given them tasks they can try for themselves in order to experience immediate results, and nothing sales like positive results.
- Add images:
Images can take a decent post and make it great, the key in shareable content is to find a relate-able image. Using stock images for the sole purpose of using images it may look better than completely text based piece of content, but it’s pointless if it doesn’t benefit the reader.For example, don’t use images of computer when you are talking about technical issues, instead use an image of a person pulling their hair out.When you find images that have emotional appeal, your customers, more likely in the same position will better to relate to your content.Lastly, try to create our own images and graphics and make them tailor made for your content rather than using stock images.By having graphics and images paired with your content, you offer materials that is easier to read and understand.Articles with images get 94% more views than articles without, that’s a large percentage to pass out.
- Provide answers:
No one wants to leave with more questions before reading your article, again people are on your website for a reason. Remember, with your headline, you made a promise to answer all their questions, so you need to be sure that your content provides the answers they are looking for.If you are having trouble knowing whether you have efficiently answered their questions or not, try reading your content from a potential customer’s prospective and think of questions they may ask. It can be difficult to explain to a beginner a topic you a lot of knowledge in, but by putting yourself in their shoes, you can eliminate a lot of issues.
These tips might sound simple, that’s because they are. Writing great content isn’t reserved for writing great books of our generation. It’s attainable to anyone who focuses on the basics and can get pen to paper, or hands to keyboard.
- Keep it clear, concise, focused and to the point:
- On page SEO
What is on page SEO?
On page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. On page, refers to both the content and HTML source code on the page that could be optimised.
On page SEO is the foundation for a good SEO, meaning what happens on your page, the number of keywords, what you put in the article, how long your article is, what anchor text you are using, if there is a video embedded in the article, how do you call the pictures embedded in you blog post and website content. There are a lot of things included in on page SEO, and if you don’t do them properly then all your efforts are wasted. All these on page SEO are free to do.
- Meta tags
What is meta tags?
Meta tags are snippets of text that describes a page’s contents. Meta tags don’t appear on the page itself, but only on the page’s code. Meta tags only exists in HTML usually in the head of the page, and so are only visible to search engines. These meta tags are, Title, Description and Keyword tags.
- Internal linking
What is internal linking?
Internal links are links that go from one page on a domain to a different page on the same domain, they are commonly used in main navigation. Internal links are most useful for establishing site architecture. For this reason, this section is about building an SEO friendly side architecture with internal links.
- Keyword research and placement
What is keyword research?
Keyword search is the practice of identifying which phrases are used on search engine when people are looking for information.
What is keyword placement?
Keyword placement means embed selected SEO keywords at places where search engines pay more attention to when examining web pages contents.
- Meta tags
- Off page SEO
What is off page SEO?
Off page SEO is refers to activities you can perform outside the boundaries of your website.
- Directory submission
What is directory submission?
Directory submission is purely based on how effectively we are selecting those directories and efficient we are choosing these directories for submission. You could submit to general directories, but for maximum effect you are better of submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
- Article submission
What is article submission?
By publishing your articles in article directories you could get a link back to your website. If you write your articles yourself, then you could submit them to popular article directories. This can help drive traffic back to your website, whilst you could also gain some links to your site from other people.
- Form posting
What is form posting?
Form posting is where you find forums online that are related to your site niche and get involved within the community, reply to threads, answer to people’s questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche.
- Social media marketing
What is social media marketing?
Social media marketing is another great way of promoting your website, submit your latest blog post and pages to most popular bookmarking sites. Search engines really like these type of sites, because the contents of these sites are regularly updated. You should be very careful while doing this and you must properly handle the tags which are very essential for broadcast your news in a wide area network. This may increase your website traffic based on how effectively you have participated.
- Link building
What is link building?
Linking building is one important part of SEO. Link building refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimisation.
- Press release submission
What is press release submission?
The concept behind press release submission is that it should be used to share news worthy content with interested parties, it enables your website to communicate changes, events and news relating to your company. Writing your press release for SEO means that search engines spiders can find and rank your site with these. Your website will benefit from having press release for SEO.
- Directory submission