2) What are the points to consider for SEO?

5) Off Page SEO

f) Press release submission:

What is press release submission?
The concept behind press release submission is that it should be used to share news worthy content with interested parties, it enables your website to communicate changes, events and news relating to your company. Writing your press release for SEO means that search engines spiders can find and rank your site with these. Your website will benefit from having press release for SEO.